Total Revenue
$47,832
β 12.5% vs last month
Orders Today
23
β 8.3% vs yesterday
Active Customers
1,247
β 3.2% this week
Pending Labs
8
β 2 new today
Revenue (Last 7 Days)
Feb 2 β Feb 8
Order Pipeline
3
Pending Payment
12
Processing
5
Shipped
18
Delivered
8
Lab Pending
4
Results Ready
Recent Orders
| Order # | Customer | Type | Status | Amount | Date |
|---|---|---|---|---|---|
| #WW-2026-0847 | Sarah Chen | Supplement | Processing | $124.99 | Feb 8, 2026 |
| #WW-2026-0846 | Marcus Rivera | Lab Test | Sample Collected | $299.00 | Feb 8, 2026 |
| #WW-2026-0845 | Emily Watson | Supplement | Delivered | $89.50 | Feb 7, 2026 |
| #WW-2026-0844 | James Park | Lab Test | Results Ready | $449.00 | Feb 7, 2026 |
| #WW-2026-0843 | Lisa Thompson | Supplement | Shipped | $67.25 | Feb 6, 2026 |
| Order ID | Customer | Type | Items | Status | Amount | Date |
|---|
| Name | Total Orders | Total Spent | Last Order | Segment |
|---|
Revenue (Last 7 Days)
+12.5%
Orders by Type
247This Month
Supplements β 143 (58%)
Lab Tests β 59 (24%)
Bundles β 45 (18%)
Top Products
| Product | Orders | Revenue |
|---|---|---|
| Complete Wellness Panel | 89 | $26,611 |
| Daily Vitality Stack | 156 | $12,480 |
| Thyroid Function Test | 47 | $9,353 |
| Omega-3 Ultra Pure | 201 | $7,035 |
| Hormone Balance Panel | 34 | $6,766 |
Customer Acquisition Sources
Active Campaigns
| Campaign | Channel | Status | Sent | Open Rate | Click Rate | Revenue |
|---|---|---|---|---|---|---|
| Valentine's Wellness Sale | Active | 4,521 | 34.2% | 8.7% | $3,240 | |
| New Year Health Goals | SMS + Email | Active | 6,120 | 28.9% | 6.2% | $8,450 |
| Lab Test Awareness | Scheduled | β | β | β | β | |
| Restock Reminder Q1 | Push | Completed | 2,340 | 22.1% | 5.4% | $1,890 |
Low Stock Alert: Daily Vitality Stack
Only 12 units remaining. Current daily demand: ~5 units. Estimated stockout in 2 days.
2 minutes ago
Lab Results Ready: Order #WW-2026-0844
Complete Wellness Panel results for James Park are ready for review and release.
15 minutes ago
New Order: #WW-2026-0847
Sarah Chen placed an order for Omega-3 Ultra Pure + Vitamin D3 Complex. Total: $124.99
1 hour ago
Campaign Performance Update
Valentine's Wellness Sale campaign has reached 34.2% open rate β above 28% benchmark.
3 hours ago
New Customer Registration
Rachel Kim created an account and added items to cart. Abandoned browse automation triggered.
5 hours ago
Shipment Delivered: #WW-2026-0845
Emily Watson's order has been delivered. Review request automation scheduled for Feb 14.
Yesterday at 4:32 PM
Account Settings
Store Name
Your public-facing store name
Admin Email
Primary contact email for the store
Time Zone
Used for order timestamps and reports
Notifications
Email Notifications
Receive email alerts for new orders
Low Stock Alerts
Get notified when inventory is running low
Lab Result Notifications
Alert when lab results are ready for review
Marketing Reports
Weekly campaign performance summary
Integrations
Shopify
Sync products and orders with Shopify
Lab Partner API
Direct integration with lab fulfillment
Mailchimp
Email marketing platform sync
Competitor Social Accounts
| Platform | Account | Followers | Posts (30d) | Engagement | Last Post | Status |
|---|
Captured Competitor Emails
| From | Subject | Received | Category | Opened | Notes |
|---|
π Posting Frequency (30 Days)
π Top Competitor Campaigns This Month
| Competitor | Campaign | Platform | Est. Reach |
|---|---|---|---|
| AG1 | New Year Reset Challenge | 2.4M | |
| Thorne | NSF Sport Certified Launch | YouTube | 1.8M |
| Function Health | 100 Biomarker Test Promo | X/Twitter | 890K |
| Life Extension | Winter Wellness Sale 40% | 650K | |
| Viome | Gut Intelligence Upgrade | TikTok | 540K |
π Engagement Benchmarks β Us vs Industry
Instagram Eng. Rate
4.2% (Us)2.8% (Avg)
TikTok Eng. Rate
6.1% (Us)5.4% (Avg)
YouTube Views/Video
8.2K (Us)12.4K (Avg)
Email Open Rate
34.2% (Us)22.1% (Avg)
Email Click Rate
8.7% (Us)3.4% (Avg)
X Impressions/Post
3.1K (Us)5.7K (Avg)
π― Opportunities
YouTube Content Gap
Our YouTube views per video (8.2K) are below industry average (12.4K). Competitors Thorne and AG1 are investing heavily in long-form educational content. Consider launching a weekly "Lab Results Explained" series.
TikTok First-Mover on Gut Health
Viome is the only competitor actively posting about gut microbiome on TikTok. Their engagement is high (7.2%) but posting frequency is low (8 posts/mo). We can own this niche with 3-4x their volume.
No Competitor Does SMS Campaigns
None of the tracked competitors are running SMS marketing for supplement reorders. Our SMS open rate is 94% β this is an untapped channel for re-engagement that competitors haven't discovered.
X/Twitter Health Thread Strategy
Function Health's Dr. Hyman threads get 50K+ impressions. We should create similar educational threads featuring Dr. Desai's clinical insights to capture the health-conscious X audience.
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